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Creating breakthrough products : innovation from product planning to program approval

Cagan, Jonathan

Creating breakthrough products : innovation from product planning to program approval Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum - Upper Saddle River, N.J Prentice Hall PTR 2002 - xxxii, 302 p. : ill. ; 25 cm

Includes bibliographical references and index

ISBN: 9780139696947

ISSN: 2001052319

Subjects--Topical Terms:
Marketing research
New products
Product management
Production planning

Dewey Class. No.: 658.5038 CAG

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