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Crafting customer value : the art and science

Duchessi, Peter

Crafting customer value : the art and science Peter Duchessi - West Lafayette, Ind Purdue University Press 2002 - xi,193 p. : ill. ; 24cm

ISBN: 9781557532312

Subjects--Topical Terms:
Customer relations

Dewey Class. No.: 658.812 DUC

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Crafting customer value : the art and science

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