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Corporate reputations, branding, and managing : a strategic approach to HR

Martin, Graeme

Corporate reputations, branding, and managing : a strategic approach to HR Graeme Martin and Susan Hetrick - 1st ed - Amsterdam Elsevier 2006 - xv, 384 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780750669504

ISSN: 2006925279

Subjects--Topical Terms:
Branding (Marketing)
Corporate image
Personnel management
Strategic planning

Dewey Class. No.: 658.3 MAR

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