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Corporate reputations, branding and people management : a strategic approach to HR

Martin, Graeme

Corporate reputations, branding and people management : a strategic approach to HR Graeme Martin and Susan Hetrick - Oxford ; Boston Butterworth-Heinemann 2007 - xv, 384 p. : ill. ; 24 cm

ISBN: 9788131207628

Subjects--Topical Terms:
Brand name products--Management
Personnel management

Dewey Class. No.: 658.3 MAR

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