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Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity

Everett, Lesley

Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity Lesley Everett - London Kogan Page 2016 - xii, 192 pages : illustrations ; 23 cm

ISBN: 9780749471378

ISSN: 2015040425

Subjects--Topical Terms:
Branding (Marketing)
BUSINESS & ECONOMICS / Leadership
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Strategic Planning
Consumer behavior
Corporate culture

Dewey Class. No.: 658.827 EVE

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Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity

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