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Copywriting

Gabay, J. Jonathan

Copywriting J. Jonathan Gabay - New ed - New York McGraw-Hill 2004 - ix, 294 p. ; 20 cm

Includes bibliographical references and index

ISBN: 71426574

ISSN: 2004042109

Subjects--Topical Terms:
Advertising copy

Dewey Class. No.: 659.132 GAB

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