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Consumer behaviour and branding : concepts, reading and cases : the Indian context

Ramesh Kumar, S

Consumer behaviour and branding : concepts, reading and cases : the Indian context S. Ramesh Kumar - New Delhi Pearson Power 2009 - xv, 607 p. ; 25 cm

Includes bibliographical references and index

ISBN: 9788131722367

Subjects--Topical Terms:
Brand management
Consumer behavior

Dewey Class. No.: 658.8342 RAM

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Consumer behaviour and branding : concepts, reading and cases : the Indian context

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