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Consumer behavior : a marketer's tool

Hoyer, Wayne D

Consumer behavior : a marketer's tool Wayne D. Hoyer, Deborah J. McInnis - Australia Cengage Learning 2010 - 634 p. ; 25 cm

Includes bibliographical references and index

ISBN: 9788131512838

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.834 HOY

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