Making markets : how firms can design and profit from online auctions and exchanges
Kambil, Ajit
Making markets : how firms can design and profit from online auctions and exchanges
Ajit Kambil, Eric van Heck
- Boston, MA Harvard Business School 2002
- xii, 224 p. : ill. ; 24 cm
Includes bibliographical references and index
9781578516582
2002000419
Electronic commerce Industrial marketing Internet auctions Internet marketing Marketing - Computer programs