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Competitive success : how branding adds value

Davis, John

Competitive success : how branding adds value John A. Davis - Hoboken, N.J John Wiley 2010 - xxiv, 397 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780470998229

ISSN: 2009033764

Subjects--Topical Terms:
Brand name products
Branding (Marketing)

Dewey Class. No.: 658.827 DAV

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Competitive success : how branding adds value

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