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CEO of earth : a ground-breaking guide to building the ultimate brand

Hammond, Simon

CEO of earth : a ground-breaking guide to building the ultimate brand Simon Hammond - Milton John Wiley & Sons Australia, Ltd 2010 - ix, 173 p. ; 21 cm

ISBN: 9781742169569

Subjects--Topical Terms:
Brand name products -- Management
Branding (Marketing)
Organizational behavior

Dewey Class. No.: 658.8 HAM

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CEO of earth : a ground-breaking guide to building the ultimate brand

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