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Building strong brands

Aaker, David A

Building strong brands David A. Aaker - New York Pocket Books 1996 - ix, 380 p. : ill.; 25 cm.

Includes bibliographical references (p. ) and index

ISBN: 9781849830409

ISSN: 95009238

Subjects--Topical Terms:
Brand name products - Management
Brand name products - Valuation - Management
Intangible property - Valuation - Management

Dewey Class. No.: 658.827 AAK

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