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Building data mining applications for CRM

Berson, Alex

Building data mining applications for CRM Alex Berson, Stephen Smith, Kurt Thearling - New York McGraw-Hill c2000 - xxvii, 510 p. : ill. ; 24 cm.

Includes bibliographical references (p. [495]-499) and index

ISBN: 9780070402737

ISSN: 99039159

Subjects--Topical Terms:
Data mining
Decision support systems

Dewey Class. No.: 658.4038 BER

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