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Broadcast/broadband copywriting

Orlik, Peter B

Broadcast/broadband copywriting Peter B. Orlik - 8th ed - Boston, MA Allyn & Bacon 2010 - xii, 492 p. : ill. ; 24 cm.

Includes bibliographical references (p. 477-488) and index

ISBN: 9780205674527

ISSN: 2009021789

Subjects--Topical Terms:
Broadcast advertising
Broadcasting - Authorship

Dewey Class. No.: 808.066791 ORL

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