Breaking through : implementing customer focus in enterprises

Vandermerwe, Sandra

Breaking through : implementing customer focus in enterprises Sandra Vandermerwe - New York Palgrave Macmillan 2004 - xi, 209 p. : ill. ; 24 cm

Includes bibliographical references (p. 191-198) and index

9781403935038

2004042105


Consumer satisfaction
Customer relations
Organizational change
Organizational effectiveness

658.812 VAN

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