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Brands and branding

Brands and branding [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.] - Princeton, NJ Bloomberg Press 2009 - xv, 256 p. : ill. (some col.) ; 22 cm

Includes bibliographical references and index

ISBN: 9781861976642

ISSN: 2003063819

Subjects--Topical Terms:
Brand name products
Brand name products - Forecasting
Brand name products - Management
Branding (Marketing)

Dewey Class. No.: 658.827 CLI

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