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Branding @ the digital age

Branding @ the digital age edited by Herbert M. Meyers and Richard Gerstman - New York Palgrave 2001 - xii, p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780333947692

ISSN: 2001036552

Subjects--Topical Terms:
Branding (Marketing)
Internet marketing

Dewey Class. No.: 658.827 MEY

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Branding @ the digital age

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