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Branding : brand strategy, design, and implementation of corporate and product identity

Vaid, Helen

Branding : brand strategy, design, and implementation of corporate and product identity Helen Vaid - 1st ed - New York Watson-Guptill 2003 - 192 p. : col. ill. ; 24 cm.

Includes index

ISBN: 9780823058624

ISSN: 2003100493

Subjects--Topical Terms:
Brand name products - Management
Branding (Marketing)

Dewey Class. No.: 658.827 VAI

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