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Brand new : how entrepreneurs earned consumers' trust from Wedgwood to dell

Koehn, Nancy F

Brand new : how entrepreneurs earned consumers' trust from Wedgwood to dell Nancy F. Koehn - Boston, MA Harvard Business School 2001 - 469 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9781578512218

ISSN: 63224

Subjects--Topical Terms:
Businesspeople
Entrepreneurship

Dewey Class. No.: 658.421 KOE

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Brand new : how entrepreneurs earned consumers' trust from Wedgwood to dell

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