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Brand failures : the truth about the 100 biggest branding mistakes of all time

Cosgrove, Kenneth M

Brand failures : the truth about the 100 biggest branding mistakes of all time Kenneth M. Cosgrove - Bern Peter Lang c2007 - x, 364 p. ; 23 cm.

Includes bibliographical references and index

ISBN: 9780820474656

ISSN: 2006101457

Subjects--Topical Terms:
Conservatism - United States - History - 20th century
United States - Politics and government - 20th century

Dewey Class. No.: 320.52097309045 COS.12

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Brand failures : the truth about the 100 biggest branding mistakes of all time

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