Normal view MARC view ISBD view

Brand enigma : decoding the secrets of your brand

Bruce, Duncan

Brand enigma : decoding the secrets of your brand Duncan Bruce, David Harvey - Hoboken, NJ John Wiley & Sons 2008 - xvi, 328 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 9780470779606

ISSN: 2008038615

Subjects--Topical Terms:
Branding (Marketing)
Business names
Corporate image
Creative ability in business
Organizational effectiveness

Dewey Class. No.: 658.827 BRU

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Brand enigma : decoding the secrets of your brand

Find us on the map