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Brand child : remarkable insights into the minds of today's global kids and their relationships with brands

Lindström, Martin

Brand child : remarkable insights into the minds of today's global kids and their relationships with brands Martin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown - Rev. pbk. ed - London Kogan Page c2004 - xxviii, 321 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780749444433

ISSN: 2004015555

Subjects--Topical Terms:
Advertising and children
Brand name products
Child consumers
Marketing research

Dewey Class. No.: 658.833 LIN

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Brand child : remarkable insights into the minds of today's global kids and their relationships with brands

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