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Tollington, Tony

Brand assets Tony Tollington - Hoboken, NJ John Wiley & Sons c2002 - vi, 148 p. : ill. ; 28 cm.

Includes bibliographical references (p. [137]-142) and index

ISBN: 9780470844236

ISSN: 2002072071

Subjects--Topical Terms:
Assets (Accounting)
Brand name products - Valuation
Goodwill (Commerce) - Accounting

Dewey Class. No.: 657.73 TOL

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