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Brand asset management : driving profitable growth through your brands

Davis, Scott M

Brand asset management : driving profitable growth through your brands Scott M. Davis ; foreword by David A. Aaker - 1st [i.e. 2nd] ed - San Francisco Jossey-Bass 2002 - xvi, 265 p. : ill. ; 23 cm.

Includes index

ISBN: 9780787963941

ISSN: 2002009865

Subjects--Topical Terms:
Brand name products
Brand name products - United States
Product management
Product management - United States

Dewey Class. No.: 658.827 DAV

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Brand asset management : driving profitable growth through your brands

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