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Best practice cases in branding : lessons from the world’s strongest brands

Keller, Kevin Lane

Best practice cases in branding : lessons from the world’s strongest brands Kevin Lane, Keller - 3rd ed - Upper Saddle River, NJ Pearson, Prentice-Hall 2008 - 0

Includes bibliographical references

ISBN: 9780131888654

Subjects--Topical Terms:
Branding (Marketing) -- Case studies
Management and Business Studies

Dewey Class. No.: 658.827 KEL

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