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Beating the commodity trap : how to maximize your competitive position and increase your pricing power

D'Aveni, Richard A

Beating the commodity trap : how to maximize your competitive position and increase your pricing power Richard A. D'Aveni - Boston, MA Harvard Business School c2010 - xiv, 194 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9781422103159

ISSN: 2009019394

Subjects--Topical Terms:
Commercial products
Competition
Consumption (Economics)
Strategic planning

Dewey Class. No.: 658.802 DAV

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Beating the commodity trap : how to maximize your competitive position and increase your pricing power

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