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Basics of marketing management : theory and practice

Rudani, R. B

Basics of marketing management : theory and practice R. B. Rudani - Rev. ed - New Delhi S. Chand & Co 2010 - xiv, 441 p. : ill. ; 25 cm.

Includes bibliographical references

ISBN: 9788121931687

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.8 RUD

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