Sport marketing: a Canadian perspective Norm O’Reilly and Benoit Seguin

By:

O’Reilly, Norm

Language: English Publication details: USA Nelson Education 2009Description: xvii, 412 p. : illISBN:

9780176104580

Subject(s):

Marketing - sport

DDC classification:

796.0698 ORE

Summary: Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of Sport A Canadian Perspective illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing.

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Holdings
Item type	Current library	Call number	Status	Barcode
English Books	Anna Centenary Library 6TH FLOOR, B WING	796.0698 ORE (Browse shelf(Opens below))	Available	279941

Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of Sport A Canadian Perspective illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing.

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Sport marketing: a Canadian perspective Norm O’Reilly and Benoit Seguin

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