APA
Barwise P. . M. S., . (2004). Simply better : winning and keeping customers by delivering what matters most. : Harvard Business School Press.
Chicago
Barwise Patrick Meehan Sean, . 2004. Simply better : winning and keeping customers by delivering what matters most. : Harvard Business School Press.
Harvard
Barwise P. . M. S., . (2004). Simply better : winning and keeping customers by delivering what matters most. : Harvard Business School Press.
MLA
Barwise Patrick Meehan Sean, . Simply better : winning and keeping customers by delivering what matters most. : Harvard Business School Press. 2004.