The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik Du Plessis

By:

Du Plessis, Erik

Language: English Publication details: Kogan Page Limited 2011 LondonDescription: xvii, 251 p. : ill. ; 24 cmISBN:

9780749461256

Subject(s):

DDC classification:

658.8342 DU

Summary: The Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the consumer's head. Brain science, then, holds lessons for how consumers respond to brands and make purchasing decisions. Marketers and brand managers should take note. Erik du Plessis does just that. In this, his second book, du Plessis explores what scientists have uncovered about the structure of the brain and how different parts of the brain interact.

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library 6TH FLOOR, B WING	658.8342 DU (Browse shelf(Opens below))	Not for loan	697414

Includes bibliographies and index

The Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the consumer's head. Brain science, then, holds lessons for how consumers respond to brands and make purchasing decisions. Marketers and brand managers should take note. Erik du Plessis does just that. In this, his second book, du Plessis explores what scientists have uncovered about the structure of the brain and how different parts of the brain interact.

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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik Du Plessis

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