Data strategy : how to profit from a world of big data, analytics and artificial intelligence Bernard Marr

By:

Marr, Bernard

Language: English Publication details: Kogan Page 2021 UKEdition: 2nd edDescription: 259 pISBN:

9781398602588

Subject(s):

Big data

DDC classification:

658.4038 MAR

Summary: Title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library 6TH FLOOR, A WING	658.4038 MAR (Browse shelf(Opens below))	Not for loan	697434

Title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

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Data strategy : how to profit from a world of big data, analytics and artificial intelligence Bernard Marr

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