Smarketing : how to achieve competitive advantage through blended sales and marketing / Tim Hughes, Adam Gray, Hugo Whicher

By:

Hughes, Tim ; Gray, Adam ; Whicher, Hugo

Language: Eng Publication details: London Kogan Page 2019Edition: 1st edDescription: xvii, 229 p. : ill. ; 24 cmISBN:

9780749483586

DDC classification:

658.8 HUG

Summary: With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, this book is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library 6TH FLOOR, B WING	658.8 HUG (Browse shelf(Opens below))	Not for loan	697479

Includes bibliographies and index

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, this book is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

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Smarketing : how to achieve competitive advantage through blended sales and marketing / Tim Hughes, Adam Gray, Hugo Whicher

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