Designing for behavior change /Stephen Wendel applying psychology and behavioral economics

By:

Wendel, Stephen

Language: English Publication details: c2020 Sebastopol, CA O'Reilly MediaEdition: 2nd edDescription: xxiv, 555 p. ill. 22 cmISBN:

9789352139910

Subject(s):

Human-computer interaction; Product differentiation; New products

DDC classification:

153.8 WEN

Summary: Designers and managers hope their products become essential for users―integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science―research that supports many products―to help your users achieve their goals using your product.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Reference	Anna Centenary Library 3RD FLOOR, A WING	153.8 WEN (Browse shelf(Opens below))		Not for loan	691738
Reference	Anna Centenary Library 3RD FLOOR, A WING	153.8 WEN;1 (Browse shelf(Opens below))	1	Not for loan	691739

Reprint, 2020

Includes index

Designers and managers hope their products become essential for users―integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science―research that supports many products―to help your users achieve their goals using your product.

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Designing for behavior change /Stephen Wendel applying psychology and behavioral economics

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