Branded Male : Marketing To Men / Mark Tungate

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Language: Eng. Publication details: 2008 London Kogan PageEdition: 1st edDescription: ix, 228 p. : col. ill. ; 24 c.mISBN:

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Summary: Analyses how to effectively brand products and services for the male market in areas such as technology and fashion.

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Holdings
Item type	Current library	Call number	Status	Barcode
English Books	Anna Centenary Library 6TH FLOOR, B WING	658.8343 TUN (Browse shelf(Opens below))	Available	695970
English Books	Anna Centenary Library 6TH FLOOR, B WING	658.8343 TUN ; 1 (Browse shelf(Opens below))	Available	695971

Analyses how to effectively brand products and services for the male market in areas such as technology and fashion.

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