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Learning google analytics / Mark Edmondson creating business impact and driving insights
Language: English Publication details: c2023 Sebastopol, CA O'Reilly MediaEdition: 1st edDescription: xiii, 323 p. ill. 23 cmISBN:- 9789355422491
- 006.312 EDM
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| English Books | Anna Centenary Library 3RD FLOOR, A WING | 006.312 EDM (Browse shelf(Opens below)) | Available | 692261 | ||
| English Books | Anna Centenary Library 3RD FLOOR, A WING | 006.312 EDM;1 (Browse shelf(Opens below)) | 1 | Available | 692262 |
Reprint, 2022
Includes index
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google developer expert for Google Analytics and Google Cloud.
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