Public relations and the social web / Rob Brown how to use social media and Web 2.0 in communications

By:

Brown, Rob

Language: English Publication details: c2010 UK : Kogan PageDescription: x, 182 p. : 22 cmISBN:

9780749459611

Subject(s):

BUSINESS & ECONOMICS Public Relations; Internet dans les relations publiques; Internet in public relations

DDC classification:

006.7 BRO

Summary: Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
English Books	Anna Centenary Library 3RD FLOOR, A WING	006.7 BRO (Browse shelf(Opens below))		Available	696009
English Books	Anna Centenary Library 3RD FLOOR, A WING	006.7 BRO;1 (Browse shelf(Opens below))	1	Available	696010

First South Asian Edition 2010

Includes index

Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.

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Public relations and the social web / Rob Brown how to use social media and Web 2.0 in communications

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