Sensory marketing : an introduction / Bertil Hulten

By:

Hulten, Bertil

Language: English Publication details: Sage Publications Ltd, 2020 LondonEdition: 1st edDescription: vii, 230 p. : ill. ; 25 cmISBN:

9781526423245

Subject(s):

DDC classification:

658.834 HUL

Summary: Have you ever walked into a store and thought, "Wow, that smells great!"? Perhaps you bought something as a result? Weclome to sensory marketing. This is the first introductory textbook on a subject which may form part of a course or your independent study, designed specifically for students of marketing, retailing and psychology. It comes sole-authored by one of the world's leading professors of sensory marketing and by way of fun examples and learning aids will help introduce and guide you through this fascinating topic.

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library 6TH FLOOR, B WING	658.834 HUL (Browse shelf(Opens below))	Not for loan	693309

Includes bibliographies and index

Have you ever walked into a store and thought, "Wow, that smells great!"? Perhaps you bought something as a result? Weclome to sensory marketing. This is the first introductory textbook on a subject which may form part of a course or your independent study, designed specifically for students of marketing, retailing and psychology. It comes sole-authored by one of the world's leading professors of sensory marketing and by way of fun examples and learning aids will help introduce and guide you through this fascinating topic.

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Sensory marketing : an introduction / Bertil Hulten

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