Direct, Digital & Data-Driven Marketing / Lisa Spiller

By:

Spiller, Lisa

Language: Eng Publication details: Sage Publications c2020 LondonEdition: 5th edDescription: xxviii, 752 p. : ill. (some color) ; 25 cmISBN:

9781529708172

Subject(s):

Marketing

DDC classification:

658.8 SPI

Summary: "In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field."

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library 6TH FLOOR, B WING	658.8 SPI (Browse shelf(Opens below))	Not for loan	693251

Includes index

"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field."

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Direct, Digital & Data-Driven Marketing / Lisa Spiller

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