Advertising principles and practice / Ruchi Gupta : for students of B Com, BBA, MBA and other professional courses

By:

Ruchi Gupta

Language: English Publication details: S. Chand Publishing c2012 New Delhi Edition: 1st edDescription: xi, 402 p. : ill. ; 25 cmISBN:

9788121940016

Subject(s):

Advertising

DDC classification:

659.1 RUC

Summary: * The book has been written in a very lucid language for easier understanding. * Lots of in-text advertising examples have been highlighted at appropriate places so that students can relate to them easily. * 17 recent Indian case studies on various topics in advertising have been discussed. Some of these include Vodafone's Zoo Zoo's , Idea's "What an Idea, Sir ji" , Pepsi's " Youngistaan Campaign" , Cadbury Diary Milk's " Shubh Aarambh campaign, Tata Tea's "Jaago Re" campaign, and Volkswagen Vento launch campaign.

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Holdings
Item type	Current library	Call number	Status	Barcode
English Books	Anna Centenary Library 6TH FLOOR, B WING	659.1 RUC (Browse shelf(Opens below))	Available	692742
English Books	Anna Centenary Library 6TH FLOOR, B WING	659.1 RUC;1 (Browse shelf(Opens below))	Available	692743

Reprint 2023
Includes Glossary.

* The book has been written in a very lucid language for easier understanding.
* Lots of in-text advertising examples have been highlighted at appropriate places so that students can relate to them easily.
* 17 recent Indian case studies on various topics in advertising have been discussed. Some of these include Vodafone's Zoo Zoo's , Idea's "What an Idea, Sir ji" , Pepsi's " Youngistaan Campaign" , Cadbury Diary Milk's " Shubh Aarambh campaign, Tata Tea's "Jaago Re" campaign, and Volkswagen Vento launch campaign.

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Advertising principles and practice / Ruchi Gupta : for students of B Com, BBA, MBA and other professional courses

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