Mexican multinationals : building multinationals in emerging markets / edited by Alvaro Cuervo-Cazurra and Miguel A. Montoya Bayardo

By:

Cuervo-Cazurra, Alvaro

Contributor(s):

Montoya Bayardo, Miguel A

Language: English Publication details: : Cambridge University Press , 2018. Cambridge, United KingdomEdition: 1st edDescription: xxviii, 736 p. : ill. ; 24 cmISBN:

9781108456104

Subject(s):

International business enterprises--Mexico

DDC classification:

338.88972 CUE

Summary: A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one detailed comparative case studies of Mexican multinationals written by local industry experts.

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library 4TH FLOOR, A WING	338.88972 CUE (Browse shelf(Opens below))	Not for loan	674955

First Paperback Edition 2022.

Includes index

A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one detailed comparative case studies of Mexican multinationals written by local industry experts.

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Mexican multinationals : building multinationals in emerging markets / edited by Alvaro Cuervo-Cazurra and Miguel A. Montoya Bayardo

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