Trade and Market for Minerals, Metals, Oil and Gas: Dynamics and Determinants Deepak Chaudhary

By:

Deepak Chaudhary

Language: English Publication details: New Delhi Random Publications 2017Description: 294 vi, illu, ; Pictures 30cmISBN:

9789386355294

DDC classification:

332.644 DEE

Summary: Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end. A shopper, who may be the consumer him/herself, is the one who identifies and purchases a product from a retailer.

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
English Books	Anna Centenary Library 4TH FLOOR, A WING	332.644 DEE (Browse shelf(Opens below))	Available	611613

Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end. A shopper, who may be the consumer him/herself, is the one who identifies and purchases a product from a retailer.

There are no comments on this title.

to post a comment.

Trade and Market for Minerals, Metals, Oil and Gas: Dynamics and Determinants Deepak Chaudhary

Find us on the map