Marketing communications : a brand narrative approach Micael Dahlen, Fredrik Lange, Terry Smith

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Publication details: Hoboken, NJ Wiley c2010Description: xvii, 584 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Barcode
English Books	Anna Centenary Library	658.802 DAH (Browse shelf(Opens below))	pbk	Available	129490

Includes bibliographical references and index

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