Marketing strategy edited by John Cadogan

Contributor(s):

Cadogan, John W

Publication details: Thousand Oaks, CA SAGE 2009Description: 6 v. : ill. ; 25 cmISBN:

9781848601178

ISSN:

2008935275

Subject(s):

Marketing - Management
Marketing - Planning
Strategic planning

DDC classification:

658.83 CAD.1

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

No physical items for this record

Includes bibliographical references. Content Note : v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought --v. 2. Marketing strategy processes and tools --v. 3. Marketing-mix strategies --product strategy and promotion strategy --v. 4. Marketing-mix strategies --distribution strategy and pricing strategy --v. 5. Marketing strategy organization and implementation --v. 6. Evoking and emerging issues in marketing strategy. &nbsp

There are no comments on this title.

to post a comment.

Print
Cite
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Marketing strategy edited by John Cadogan

Find us on the map