Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers Idil Miriam Cakim

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Publication details: Hoboken, NJ Wiley 2010Description: xvii, 204 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Barcode
English Books	Anna Centenary Library	658.872 CAK (Browse shelf(Opens below))	hbk	Available	130223

Includes bibliographical references and index

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