Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands Bernd H. Schmitt

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Publication details: New York Free Press 1999Description: xix, 280 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Barcode
English Books	Anna Centenary Library	658.827 SCH (Browse shelf(Opens below))	hbk	Available	447550

Includes bibliographical references (p. 255-265) and index

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